Traditional Publishing vs. Self-Publishing: Pros and Cons

A fantasy epic involving pirates,. A love story based in 19th-century England. A nonfiction guide to quitting an addiction. What do all of these have in common? They're all book ideas.

Many people have aspirations of becoming a published author, but there can be hesitancy when it comes to taking that first step.

What does the process look like?
Do I have to go through a publisher?
Am I even qualified to do this?

The truth is, book publishing no longer needs to involve your book being acquired by a publisher. Self-publishing is more accessible and valuable than ever today, in large part due to companies like Amazon.

If you're planning on writing a book, one of the first questions you'll need to answer is whether to use a book publisher to publish your book, or go the self-publishing route. Let's discuss their pros and cons.

Pros and Cons of Using a Publisher

Pro: Wider Reach

One of the biggest benefits of using a publisher is a wide network of distribution networks like bookstores, libraries and online stores. The potential for prestige, fame and

Con: Slower Timeline

Expect anywhere from a year to two years or longer to get your book published, even if it's already been written. There are lots of approvals, reviews, restrictions and other potential roadblocks, usually resulting in a much longer timeline than the self-publishing route.

Pro: More Resources

In addition to a wide network, a publisher will employ editors, designers, marketers and publicists to help you get your book to the finish line. Many people don't have all the skills required to professionally publish a book, but with a publisher, that's not a problem.

Con: Less Control

If you're concerned about the actual content of the book, keep in mind in mind that the publisher will make final decisions on things like the cover, title and even the copy. If you feel strongly about others not changing your content, this may be an issue.

Pros and Cons of Self-Publishing

Pro: Faster to Market

Get published in weeks, not months! We've had books go from an idea to a completely written, designed, edited and published book in the span of just seven days (for a short devotional). Even if it takes months, the self-publishing option is much faster than traditional publishing.

Con: Requires More Skills

As a self-published author, you'll need to provide or find services like writing, editing, design, SEO and promotion. These can come with costs, but partnering with an affordable marketing company like BerryVine Marketing is a good compromise.

Pro: Higher Royalties

With traditional publishing, even though your distribution network is typically larger, your royalties are smaller. With self-publishing, that's not the case, as you can earn up to 70% in royalties for e-books and competitive royalties for print copies as well.

Con: Some Upfront Costs

One reason self-publishing is so accessible today is that there are potentially no upfront costs. It's recommended you hire someone for writing, proofing, layout or design if you don't have those skills, but it's not required. Still, you may see some upfront costs.

Pro: More Control

Perhaps the biggest advantage of self-publishing is that you're in control of your book. You don't have to get anything approved by anyone and can publish your book on your terms. If you want complete creative freedom, self-publishing is for you.

Making the Right Choice for You

If you're willing to invest some time and money on the front end, self-publishing is a fantastic route that gives you control, a faster timeline and higher royalties. But if you want a better distribution network and don't mind taking your time, traditional publishing may be the best option.

If you do go the self-publishing route, BerryVine Marketing can help with any stage of the process, from guidance and mentoring to cover design, proofing, formatting and more. We can even help you create an audio book with ACX. Contact us today to learn more.

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5 Benefits of Working with a Christian-Owned Marketing Agency

January 11, 2026

Nowadays, marketing agencies are like churches in Texas: there's one around every corner. This can make choosing the right digital marketing agency difficult. How do you know one is better than the other? More importantly, how do you know whether the agency is a right fit for you or your company? At BerryVine Marketing, our faith informs how we work, how we treat clients, and how we define success. As a Christian-owned company , we're a great partner for faith-based organizations, churches and purpose-driven companies. After all, a Christian-owned company provides more than services and results—you can expect values, trust and alignment. Let's go over a few unique advantages that a Christian-owned marketing agency offers: 1. Values-Driven Decision Making A Christian-owned marketing agency operates from a foundation of biblical principles such as integrity, honesty, stewardship and excellence. That means recommendations aren’t driven solely by profit or shortcuts, but by what’s genuinely best for your business in the long term. From transparent reporting to ethical advertising practices, values-driven decision making builds trust and creates a healthier client–agency relationship. You can expect strategies that are thoughtful, responsible, and aligned with doing business the right way—even when no one is watching. 2. A Shared Mission and Purpose Marketing is powerful. It shapes perceptions, influences behavior, and amplifies messages. When you work with a Christian-owned agency, there’s often a deeper understanding that marketing is not just about selling—but about serving. At BerryVine Marketing, we believe our work is a form of stewardship. Whether we’re helping a church reach its community, a nonprofit expand its impact, or a business grow sustainably, we approach every project with a sense of purpose. That shared mission often leads to stronger collaboration, clearer goals, and work that feels meaningful—not transactional. 3. Ethical and Authentic Messaging In a world where exaggerated claims and manipulative tactics are common, authenticity stands out. Christian-owned agencies prioritize truthful, respectful messaging that honors both the client and the audience. This doesn’t mean your marketing will be boring or ineffective—quite the opposite. Ethical marketing builds credibility, strengthens brand reputation, and fosters long-term loyalty. By focusing on honest storytelling and real value, your brand can grow without compromising its character. 4. A Relationship-First Approach Many Christian-owned businesses place a high value on relationships, not just results. That means taking time to understand your goals, your challenges, and your vision—not rushing you through a one-size-fits-all process. Clients often tell us they feel genuinely cared for, heard, and supported when working with a faith-based agency. Communication is thoughtful. Expectations are clear. And success is celebrated together. When your agency sees you as a partner rather than a paycheck, the work naturally improves. 5. Alignment for Faith-Based and Purpose-Driven Brands For churches, ministries, Christian schools, nonprofits, and values-led businesses, working with a Christian-owned marketing agency can eliminate friction and misunderstanding. There’s no need to explain why faith matters to your brand—it’s already understood. That alignment allows for more confident messaging, stronger brand clarity, and marketing strategies that feel true to who you are. Even for non-faith-based companies, many clients appreciate the consistency, professionalism, and moral compass that come with a Christian-owned partner. Final Thoughts Choosing a marketing agency is an important decision—one that impacts your growth, reputation, and reach. Working with a Christian-owned marketing agency like BerryVine Marketing offers more than technical expertise; it offers partnership rooted in faith, integrity, and purpose. If you’re looking for a marketing team that values people as much as performance and purpose as much as profit, we’d love to serve you. Let’s grow something meaningful—together. 🍇